Since 2021, Shengxi has begun to "walk on two legs", and at the same time, it has begun to build its own brand and actively develop e-commerce. As a new business entering the e-commerce industry, it is not an easy thing to do from 0 to 1, at the beginning of the online shop sales are small, the overall loss. However, Shengxi relied on years of accumulated technical research and development capabilities and the spirit of perseverance, and soon gained a foothold in the new track.
After a year of exploration, in 2022, Shengxi e-commerce sales have accounted for about 60% of the company's total sales, becoming the company's pillar business. This year, the company's annual sales reached 100,000 tons, a five-fold increase compared with the previous year. In the face of the achievements, Shengxi did not stop the pace of development, but chose to pursue the victory, keep moving forward, and challenge new projects one by one. In 2023, the company added a freeze-drying line for pets, followed by a line for cat strips in 2024.
At present, Hebei Shengxi Pet Food Co., Ltd. has an annual production capacity of 50,000 tons of staple food, 2,400 tons of pet freeze-dried food, 80 million copies of pet canned food and 20,000 tons of cat litter, maintaining a strong development momentum of multi-category, strong brand and multi-channel.